Reno Negroni Week 2015 starts June 1

Negroni Week Logo

Seven days of Negronis raises money for charity and Reno’s cocktail IQ

This is a press release and includes no original reporting

Negroni Week is celebrates one of the world’s great cocktails and an effort to raise money for charitable causes around the world and in Reno. Negroni Week, presented by United States Bartender’s Guild (USBG) Reno-Tahoe, Yelp and a whole host of locally loved bars and restaurants will raise money for Boys & Girls Club of Truckee Meadows when customers order a Negroni.

The event is simple: 7 Days, three ingredients (Campari, gin and sweet vermouth), one simple way to give back. Post picture as you explore each bar, just include #NegroniNV so Yelp and USBG Reno-Tahoe can regram, share and retweet all of it. Keep tabs on the national Negroni Week action on Imbibe Magazine’s Instagram and Twitter feeds (@imbibe) and by following the #NegroniWeek hashtag. And, of course, be sure to mix yourself a Negroni!

“The Negroni cocktail was invented circa 1919 in Florence, Italy, at Caffe Rivoire,” according to Imbibe Magazine. “It’s a classic cocktail that has made bitterness palatable for generations of drinkers. It can be served on the rocks or up in a cocktail glass.”

Make your own Negroni

  • 1 oz. gin
  • 1 oz. Campari
  • 1 oz. sweet vermouth
  • Tools: mixing glass, barspoon, strainer
  • Glass: cocktail or double rocks
  • Garnish: orange twist

Stir ingredients in a mixing glass with ice, strain into a chilled cocktail glass (or ice-filled double rocks glass) and garnish. Source.

Since this cocktail has a number of variations, Yelp will be mixing up this week with a few inventive twists in the form of special events.

Each participating business will be offering a classic Negroni for $5. $1 of each cocktail will be donated to Boys & Girls Club of Truckee Meadows. Many of the participating businesses will offer creative variations on this classic as well.

June 1 – Yelp’s Booze School at Heritage

Yelp will kick off the week of drinking and learning about this cocktail in style at Heritage! They’ll explore the origins of the Negroni, components of the classic and learn to make several variations in a fun setting lead by the USBG’s Nicole Barker and other educators. Tickets will be $20, which includes cocktails and light bites from Heritage’s New Happy Hour Menu. Seating is limited and RSVPs required. RSVP HERE

June 3 – Yelp’s International Supper Club – Italian Takeover at La Vecchia

As the Negroni is a classic Italian cocktail, this time you’re invited to settle in for a “Sunday Supper” style meal inspired by the old world family recipes of Chef Alberto Gazzola of La Vecchia and Chef Ivano Centemeri of La Strada, who both grew up in Italy. In celebration of Negroni Week, bartenders from your favorite bars and restaurants will be creating Negroni variations that will be paired with each course! Seating is limited, RSVP required. RSVP HERE

Participating Businesses